In this era of near-constant disruption and change, what’s the real state of U.S. manufacturers? Last year, Chief Executive Research surveyed 408 manufacturing companies on key benchmarking metrics to find out detailed data about manufacturing companies’ revenues, EBITDA, inventories, capacity utilization, plant operations, cost of goods sold, as well as marketing and sales.
In doing the analysis, one of the areas most interesting was R&D expenditures, and their impact on the rest of the organization.
Here’s a quick snapshot of the findings:
· The median investment of manufacturing companies in R&D is only 1.25% of net total revenues. In contrast, 10% of manufacturers invest 8% of their net total revenues in R&D, and another 10% don’t invest in R&D at all.
· The most profitable companies tend to invest more in R&D than other companies, but many unprofitable companies (presumably early-stage companies) also invest heavily in R&D.
· Similarly, companies that derive more of their revenues from new products (defined as products developed internally in the past five years) tend to invest more in R&D.
· Two-thirds of surveyed manufacturing companies say they set their R&D budgets with a zero-based strategy based on the potential return of their R&D investment vs. 16% who allocate a percentage of revenues to R&D upfront.
· Of course, innovation does vary by type of manufacturer, with computer and electronics manufacturers deriving the most revenue from new products, and food, paper and primary metal manufacturers among those that derive the least.