Study Underscores How Improved Channel Data Optimizes Sales for Software Companies

More than 65% of leaders place the same value on automated rebate management, channel partner portals and automated channel management.

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A recent Model N, Inc. survey found that automating channel revenue processes across systems is difficult for firms to accomplish even though they see it as extremely valuable. The study, commissioned by Forrester Consulting, says that more than 65% of leaders place the same value on automated rebate management, channel partner portals and automated channel management.

From Businesswire

Research revealed the following obstacles when it comes to optimizing sales decisions and profitability:

  • Short product lifecycles (53%)
  • Lack of recognition/appreciation that sales data quality is an obstacle (52%)
  • Reliance on manual tools and/or processes (33%)
  • Lack of a unified view of channel sales data and activities (32%)
  • Technology silos (29%)
  • Inconsistent sales data entry (28%)
  • Poor data integration/merging capabilities (27%)
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