Trace One Appoints Michael Bromme as Senior Vice President

Bromme to drive further U.S. market growth and reach into North American private-label PLM market

BostonJuly 17, 2013Trace One, a global software as a service (SaaS) platform provider which manages the development and quality of private-label products, appointed Senior Vice President Michael Bromme. He will leverage his retail, grocery and consumer packaged goods (CPG) industry experience to further drive the company’s growth in the U.S.

“According to Deloitte, the private label industry is a $1 trillion global market and it is growing rapidly in the States,” said Jerome Malavoy, Founder and Chief Executive Officer of Trace One. “U.S. consumers want safe, reliable and value-driven private-label goods. Our solutions ensure that retailers and manufacturers and all of the stakeholders in between, can collaborate quickly and effectively to deliver on these growing private label demands. With Michael’s tenure in the retail and consumer goods software industries, his work in private label traceability and his history with fast-growing companies, he’ll be positioned to aggressively drive Trace One’s North American sales and marketing initiatives.”

Trace One, which acquired Agentrics PLM in January 2012 and relocated its headquarters from Paris to Boston in September of 2012, works with more than 18,500 manufacturers worldwide and 37 of the leading global retailers to facilitate SaaS-based PLM collaboration to deliver high-quality and safe, private-label products.

Trace One’s platform has set the bar for cloud-based, private-label PLM collaboration standards,” said Bromme. “For the past decade, I observed their impressive growth in Europe and Asia from the sidelines and I’m thrilled to be a part of their expansion in the US today.”

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