McLean, Va.—March 11, 2013—Orchestro (formerly known as Vision Chain), the company that powers demand execution for consumer-driven supply chains, opened up its new headquarters in McLean, Va. to support its aggressive expansion—after it nearly doubled its team in the past 90 days.
“For 10 years, we’ve been quietly helping the world’s biggest brands make sense of consumer channel data—and now the market is meeting us in a big way,” said Prashanth V. (PV) Boccasam, Chief Executive Officer of Orchestro and General Partner at Novak Biddle Venture Partners. “It’s a trifecta when market opportunity, customer adoption and talent all come together. The Virginia tech corridor talent pool—including many team members who have supported my ventures time and again—will fast-track our aggressive plans for growth and scale the quality and breakthrough innovation our customers value so highly.”
Orchestro’s new headquarters feature 11,478 square feet and will house 25 employees, with the capacity to accommodate growth nearly five times greater than the previous headquarters in downtown Washington, D.C.
Orchestro maintains its Center of Excellence in Rogers, Ark., an epicenter of the consumer goods and retail sectors. This facility also experienced huge growth, expanding five-fold since 2009. Additionally, its Center of Excellence remains a think tank of the best and brightest talent in retail and consumer analytics.
Orchestro’s new headquarters are located at 1760 Old Meadow Rd., Suite 350 in McLean, Va.
