Goh America Taps DHL for International Services

Memphis-based trading company switches carrier to secure support, service for imports and exports

Memphis-based trading company switches carrier to secure support, service for imports and exports

Plantation, FL — November 10, 2005 — Trading company Goh America has signed up delivery and logistics company DHL to be the company's exclusive international carrier, tapping into the carrier's expertise around imports and exports.

Memphis-based Goh America is the U.S. subsidiary of Japan's Goh Shoji Co. and offers supply chain fulfillment services to source, supply and assemble parts for high-tech electronics, electrical appliances, heavy construction and office equipment.

Due to the complexities of international import and export laws between the U.S. and Asian markets, Goh America selected DHL for its international shipping expertise, familiarity with international trade laws and attention to customer service, according to the carrier.

Goh America will now leverage DHL's Worldwide Priority Express and Import Express services for the majority of shipments between Goh America's U.S. offices and its own global network of affiliates, as well as customers worldwide.

"Our other carriers would limit interaction to brief phone conversations that consisted of little to no international direction on the what, when, how and where of global shipping," said Yoko Watanabe, sales manager for Goh America. "This made it extremely difficult for us to do business with them. When we were approached by DHL, we found a local sales representative that would personally visit our headquarters and share with us keys to international shipping, providing valuable information on the proper completion of paperwork to prevent customs delays."

Working in a highly competitive market, getting samples to market quickly can mean the difference between a profitable product and losing out to the competition. DHL said that, with its help, Goh America has been able to increase the speed of imports and exports to and from China, Japan, Thailand, Korea and Singapore in the rapidly changing electronics industry, and is now able to expand into new markets and continue building their U.S. business.

"DHL's customer service support also played a huge role in our decision to use DHL as our primary carrier," added Watanabe. "DHL's customer service representatives are always eager to help with questions that may arise from our international shipping needs; and the support we receive locally and nationally from DHL is second to none."

"DHL understands that whether you are a multinational or a small business, importing and exporting goods can be a complicated process that can result in costly delays," said Al Burba, area vice president of sales for DHL. "DHL is dedicated to providing customers of any size the support they need to have their international shipping needs managed by a single source all the way through the shipping process."

Additional Articles of Interest

— For seven tips to improve regulatory compliance, reduce operating expenses and streamline global supply chains, read the SDCExec.com exclusive, "Cross-border Trade: Keeping on Top of Customs Regulations."

— Freight capacity and transportation budget pressures continue to hound transportation managers. But savvy companies have discovered how to fight back. Read more in The Analyst Corner column in the August/September 2005 issue of Supply & Demand Chain Executive.

— Look before you leap: For tips to follow before you set up shop in China, especially with regard to the supply chain, read the SDCExec.com exclusive "Entering China: No One Said It Was Easy."

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