Using E.piphany customer relationship management solution to target communications program across client base
San Mateo, CA — October 9, 2003 — KLM, the fourth largest airline in Europe, has selected a customer relationship management (CRM) solution from E.piphany to support its customer loyalty and targeted communications programs across its global customer base.
The KLM CRM project commenced in January 2003, and the airline is adopting the E.piphany Marketing and Interaction Advisor software solutions. E.piphany says its software was selected after a competitive evaluation against Siebel, PeopleSoft and Blue Martini.
The airline has already implemented E.piphany's campaign management software solution, which will enable KLM to target customers with special campaigns and offers. This will be followed by the implementation of an integrated customer database that will help increase KLM's knowledge of its customers, allowing recognition of customers at different contact points and providing information on individual customer value.
"E.piphany CRM software will give KLM timely and better insight into individual customer needs," said Paul Gregorowitsch, executive vice president of KLM's Commercial Division. "Besides increased cross-sell and up-sell opportunities, this will allow us to provide a better service to our customer."
San Mateo, CA — October 9, 2003 — KLM, the fourth largest airline in Europe, has selected a customer relationship management (CRM) solution from E.piphany to support its customer loyalty and targeted communications programs across its global customer base.
The KLM CRM project commenced in January 2003, and the airline is adopting the E.piphany Marketing and Interaction Advisor software solutions. E.piphany says its software was selected after a competitive evaluation against Siebel, PeopleSoft and Blue Martini.
The airline has already implemented E.piphany's campaign management software solution, which will enable KLM to target customers with special campaigns and offers. This will be followed by the implementation of an integrated customer database that will help increase KLM's knowledge of its customers, allowing recognition of customers at different contact points and providing information on individual customer value.
"E.piphany CRM software will give KLM timely and better insight into individual customer needs," said Paul Gregorowitsch, executive vice president of KLM's Commercial Division. "Besides increased cross-sell and up-sell opportunities, this will allow us to provide a better service to our customer."
