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Analysts at Gartner report that all industries are continuing to return to growth after a challenging year in 2009, when IT spending by vertical market totaled $2.3 trillion, a 5.9 percent decline from 2008.
"The enterprise IT market will certainly return to growth in 2010, but we now expect it will grow by only 2.9 percent globally, down from 4.1 percent growth we had forecast earlier this year," said Kenneth Brant, research director at Gartner. "Utilities and the national and international government sectors will experience the strongest growth rates in 2010, with IT spending growing 4.7 and 4 percent respectively in 2010." (See table below.)
Gartner recommends that technology and service providers target high-growth industry segments through 2014, as well as undertaking further analysis of large, slow-growth segments for unusual growth opportunities at the sub-industry segment level. However, Brant advised technology providers to exercise caution with regard to the economy and its impacts on enterprise IT markets.
"We're advising our technology provider clients to prepare business plans for 2011 on the basis of our most-likely scenario for enterprise IT spending growth — 3.5 percent," Brant said. "However, they should act now to develop contingencies to mitigate the risk of zero growth in 2011, a scenario that carries a lower probability but a much-higher potential impact."
Brant added: "The bottom line is that technology providers need to be prepared for the worst case, where commercial IT markets stagnate and governments transition to fiscal austerity programs."
Furthermore, Brant urged technology providers to continue to promote IT solutions that deliver "cost optimization" through 2011, which he contends will be a persistent and overriding value for IT buyers even as markets return to growth.
Additional information is available in the report "Forecast: Enterprise IT Spending by Vertical Industry Market, Worldwide, 2008-2014, 2Q10 Update." The report is available to Gartner subscribers and for sale on Gartner's Web site here.
IT Spending by Industry Vertical Market, Worldwide (Millions of Dollars)
| Industry | Total IT | Total IT | 2009-2010 |
| Banking and Securities | 390,488 | 379,855 | 2.8 |
| Communications Media and Services | 392,506 | 378,750 | 3.6 |
| Education | 64,148 | 62,607 | 2.5 |
| Healthcare | 88,996 | 86,215 | 3.2 |
| Insurance | 159,926 | 156,573 | 2.1 |
| Local and Regional Government | 179,664 | 176,747 | 1.7 |
| Manufacturing and Natural Resources | 426,085 | 415,480 | 2.6 |
| National and International Government | 244,410 | 235,086 | 4.0 |
| Retail | 146,239 | 142,420 | 2.7 |
| Transportation | 105,703 | 103,689 | 1.9 |
| Utilities | 125,583 | 119,927 | 4.7 |
| Wholesale Trade | 83,315 | 81,196 | 2.6 |
| Total | 2,407,063 | 2,338,544 | 2.9 |
Source: Gartner (August 2010)
