XTEL acquired Perfect Category, extending its AI investment in revenue management.
With this addition, XTEL brings category management and AI-powered assortment analytics to its revenue management platform.
“With the addition of Perfect Category, we move one step closer to realizing our vision of an integrated commercial execution engine. This acquisition helps us deliver unparalleled capabilities to our customers by uniting category planning, trade execution, and AI-powered insights into a single workflow,” says Rob Mullen, CEO of XTEL.
Key takeaways:
· All Perfect Category intellectual property will be integrated into the XTEL platform, which enables the unification of augmented AI data management, trade promotion management, advanced AI analytics, assortment, and retail execution within a single ecosystem.
