Zilliant closed its acquisition of In Mind Cloud, a digital sales platform purpose-built for manufacturers. This combination will enable companies to manage the full pricing lifecycle from one platform by adding In Mind Cloud’s next-generation configure, price, and quote (CPQ) and commerce technology to Zilliant’s pricing management and optimization solutions.
“The acquisition of In Mind Cloud allows us to accelerate our vision to help customers put pricing at the heart of their business,” says Zilliant CEO Pascal Yammine. “Price is the most important part of every deal, but without a comprehensive solution to put the right price in front of the customer, it’s difficult to close complex deals fast. The combined platform will be unlike anything in the market and help manufacturers and distributors solve emerging pricing challenges like omnichannel commerce.”
“There was a disconnect in the market about complexity for manufacturers,” says Dr. Christian Cuske, founder and executive chairman of In Mind Cloud. “Product complexity can be a competitive advantage, but it’s detrimental to a company if it’s complex to do business with them. Manufacturers had to choose a CPQ that could either handle their product complexities, but was challenging to navigate, or one that was easy to use, until In Mind Cloud changed that paradigm.”
Key takeaways:
- With the addition of In Mind Cloud, customers will be able to seamlessly deliver pricing through CPQ and online channels, completing the final mile of the pricing lifecycle on a single platform.
- With an intuitive Amazon-like user experience that includes 3D/2D configuration, a highly performant configuration engine and integrations into SAP and Salesforce, In Mind Cloud’s next-generation CPQ has challenged the market status quo.
“On our mission to revolutionize how manufacturers sell, we saw the increasing importance of the pricing lifecycle,” says Cuske. “Deal configuration through CPQ or self-service and the complexities of the full pricing lifecycle must work in conjunction. Zilliant’s leadership in manufacturing and distribution makes bringing our companies together an ideal next chapter in the In Mind Cloud growth story.”
