Desikan MadhavanurDesikan Madhavanur is JDA’s executive vice president and chief development officer. From the AuthorSourcing & ProcurementFrom Back Office to Board Room: How Customer Centricity Is Driving Supply Chain TransformationBlue YonderThe biggest transformation facing supply chains today is not digital per se, but the shift from a product-focused supply chain to a consumer-centric one.Page 1 of 1