Supplier.io’s New Supplier Dashboard Gains Real-Time Visibility into Buyer Search Behavior

Supplier.io launched Buyer Search Insights, a new dashboard feature that gives suppliers real-time visibility into how buyers are discovering and engaging with their profiles.

“Today’s supply chain landscape is incredibly complex, with growing economic pressure and evolving procurement demands,” says Aylin Basom, CEO of Supplier.io. “Procurement teams have long used Supplier.io to identify the best fit suppliers. Now, we’re giving suppliers the same advantage, visibility into how they’re being discovered and how to strengthen their positioning with buyers. This turns exposure into strategy and insight into action, positioning them to grow their business with confidence.”

Key takeaways:

·        The new dashboard provides Supplier.io registered suppliers with clear analytics, including which buyer search terms surface their profiles, how often they appear in results, and how they compare to peers. Armed with this intelligence, suppliers can refine their profiles to improve discoverability and increase their likelihood of being selected for sourcing opportunities.

·        Buyer Search Insights transforms buyer exposure from a guessing game into a data-driven advantage, enabling suppliers to adjust their profiles, boost visibility, and win more business.