Warp’s New FreedomChain Program to Help Retailers Modernize Domestic Freight Network

Warp launched FreedomChain, a new program built to help brands and retailers optimize the domestic freight network.

“In a tariff-ridden world, the easiest place to unlock value isn’t overseas—it’s right here at home,” says Troy Lester, co-founder and chief revenue officer at Warp. “Not every brand can reshore overnight, but every brand can optimize how their U.S. inventory moves inside their freight network. It’s the hottest topic inside transportation departments right now. With leaner safety stock and faster shifts in demand, the middle-mile strategy has become a direct lever for sales performance. FreedomChain lets teams modernize without ripping anything out, just smarter execution, tighter control, and real ROI.”

Key takeaways:

·      FreedomChain gives retailers and manufacturers smart, consolidated freight strategies built around today’s demand infrastructure.

·        Warp partners directly with shippers to analyze pallet-level shipment data and deliver tailored plans that consolidate freight, reduce waste, and increase agility across the United States.

·        FreedomChain shares shipment volumes, frequencies, and lane data; receive a detailed freight consolidation and cost savings proposal; handles carrier orchestration, routing, and real-time tracking; and provides performance insights and continuous improvements over time.

·        Powered by Warp’s intelligent routing platform, a flexible vehicle fleet (cargo vans, box trucks, 53’ trailers, and drop trailers), and a nationwide network of cross-docks, FreedomChain offers a smarter alternative to the outdated playbook of traditional LTL and FTL.

“Reshoring gives brands control over production,” says Daniel Sokolovsky, CEO of Warp. “FreedomChain gives them control over how that product moves.”