Only 21% of Brands Feel Extremely Confident in Handling Supply Chain Disruptions: Anvyl Research

Brands with high supply chain visibility were nearly five times more likely to recover from disruptions in under a week, compared to those with low visibility.

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Changing tariffs and trade regulations have contributed to an uncertain future for the global economy, and new research shows only 21% of brands feel extremely confident in their ability to handle supply chain disruption, according to the 2025 State of Supply Chain Report, released by Anvyl.

“The past few months have made it clear that uncertainty isn’t going away and this data shows that many brands aren’t fully prepared,” says Rodney Manzo, CEO and Founder of Anvyl. “The report reinforces that when brands have the right tools and data in front of them, they’re taking control of problems instead of just reacting to them. We equip businesses with full visibility and the insights they need to make smarter, faster decisions.”

Key takeaways:

·        43% will continue to rely on manual processes and outdated systems.

·        Brands with high supply chain visibility were nearly five times more likely to recover from disruptions in under a week, compared to those with low visibility. While 66% of respondents identified real-time visibility as critical to disruption recovery, 59% said they still struggle to achieve it with their current systems. 

·        To mitigate risk this year, more than one-third of brands are making enhanced supplier diversity and resilience their No. 1 priority. Supplier diversification is no longer optional for brands wanting to remain competitive. Despite supplier concentration risk ranking only sixth in perceived threats, 78% of brands report that supplier location and logistics now heavily influence their supplier selection process.

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