
The 2025 B2B Buyer Report from Sana Commerce highlights a pressing issue in B2B e-commerce: while 73% of buyers prefer online purchasing, 81% face significant barriers due to outdated systems and inaccurate data. These frustrations are pushing 75% of buyers to consider switching suppliers for a better experience. Real-time data integration has emerged as the ultimate solution, offering businesses a way to retain customers and drive revenue growth.
“B2B buyers don’t have time for guesswork. When the information they rely on—like inventory or delivery timelines—is wrong, it’s more than an inconvenience; it erodes trust,” says Sana Commerce CEO Sebastiaan Verhaar. “Real-time data is about more than accuracy; it’s the fix B2B ecommerce needs to rebuild trust and create lasting relationships in a market where every decision counts.”
Key Takeaways:
- Online buying may be the default, but 85% of B2B buyers report frustrations that lead to abandoned purchases. Missing or inaccurate stock levels, pricing, and delivery timelines are pushing buyers to the brink.
- 40% cite lack of transparency around stock and delivery dates as their top frustration.
- 29% say inaccurate delivery times prevent them from ordering online.
- 28% are hindered by inaccurate stock levels.
- Only 19% of buyers say their online buying experience meets expectations.