Zebra Technologies Corporation announced the new PartnerConnect Alliance Track, enabling greater collaboration with non-reselling partners.
The software runs alongside the Independent Software Vendor track within the complementary partners category, acknowledging the global influence of independent hardware vendors, system integrators, consultants and technology alliance partners.
Alliance Track members will be afforded a variety of benefits, including demo kits, marketing development funds and the opportunity for their hardware products to achieve Zebra Validated accreditation.
“Zebra’s new Alliance Track recognizes the value and contribution our partners play in meeting the needs of our mutual customers - from consulting and modelling to designing enterprise solutions that give a performance edge to the front line of business,” said Bill Cate, Vice President of Global Channel Strategy, Zebra Technologies. “With the new Alliance Track, we can better enable and facilitate collaboration between Zebra, our community of resellers and ISVs along with the wider ecosystem of complementary partners.”
- The combination of the growing complexity of enterprise and Internet of Things (IoT) solutions with evolving Software as a Service (SaaS) and Device as a Service (DaaS) business models has placed greater emphasis on partners influencing the components of the total solution.
- The PartnerConnect Alliance Track is comprised of three tiers – Registered, Select and Premier. Progression within the program depends on the partner’s influence pipeline captured through Zebra’s existing “Influence Registration” process used successfully today by hundreds of ISV partners.
- The new Premier Alliance Partner tier will be reserved exclusively for Zebra’s global strategic alliances, with stringent requirements that demonstrate global scale and reach.