Capitalize on Trade Promotions with Integrated Trade Promotion Management

Manage, analyze and execute trade promotions from a single view of sales, promotions, consumer demand and supply chain data

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ChicagoAugust 17, 2015NeoGrid, and Western Michigan University’s (WMU) Food and Consumer Packaged Goods (CPG) Marketing Program published a case study, entitled The Power of Integrated TPM—Enhancing Trade Promotion Management (TPM) through a Holistic Approach. The case study reveals how a top CPG manufacturer effectively manages trade promotions in a method that was once only thought to be a theoretical necessity.

For the first time, innovative technology is enabling true alignment across finance, sales, marketing, category/brand management and demand planning. This was made possible by the integrated cloud-based supply chain management (SCM) solution offered by NeoGrid, a global technology provider. One of its new solutions—NeoGrid TPM—empowers stakeholders to quickly collaborate and make profitable decisions by managing, analyzing and executing trade promotions from a single view of sales, promotions, consumer demand and supply chain data—all in real time.

"Until now, we hadn't seen a solution that connects TPM with demand signal repository (DSR), vendor-managed inventory (VMI), sales and operations planning (S&OP) and sales and operations execution (S&OE)," said Dr. Marcel Zondag of Western Michigan University. "Demand-driven trade promotion facilitated by supply chain management had been a recommendation in theory, but now one of the largest CPG companies in the world is actually using TPM data to influence demand planning and execution—from sales forecasting to replenishment and production decisions. Our case study conclusions have challenged legacy systems and processes, and we are eager to continue researching the progress of our subject."

To download the case study, please visit try.neogrid.com/wmu-tpm-case-study.

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