TrackX and Topl are teaming up to provide a verifiable tracking and tracing solution to meet the growing demand for greater supply chain sustainability, transparency and efficiency.
With 68% of U.S. consumers stating that a company’s social reputation will influence their buying decisions and 41% of U.S. consumers having a preference for products from companies that are associated with their ideals, consumer demand and industry pressure are pushing many businesses to increase and prove their sustainability and positive impact. COVID-19 concerns have exacerbated these problems driving the need for improved supply chain validation.
Meeting the three core customer needs of supply chain sustainability, transparency, and efficiency requires companies to be highly collaborative and transparent across the entire supply chain ecosystem. Despite advances in automation and data collection, obstacles remain. Supply chain partners are reticent to share their internal data, which erodes trust and prevents transparency. Often a unified and real-time view across the entire supply chain does not exist, making it difficult to find opportunities for improvement and to verify product sourcing and sustainability claims.
TrackX and Topl are coming together to solve these challenges. The integrated solution will combine Topl’s purpose-built blockchain technology with TrackX’s core enterprise asset management and supply chain optimization capabilities. Partners will be able to confidently and securely share verified event data to lower costs and increase transparency. Companies can now provide their customers and consumers with verifiable proof of origin and sustainability as well as Corporate Social Responsibility (CSR) claims. Unlike other supply chain optimization platforms, the TrackX and Topl platform is the only one to reliably collect, track, report, and verify supply chain events in a single end-to-end solution.
Topl CEO, Kim Raath, said “the FDA recently announced requirements for full traceability in several agri-food products. This new rule will force many agri-food brands to take a deep look across their supply chains and find a way to track and trace their products. Topl and TrackX’s solution will be a great option for these companies having to comply with new regulations and compliance mandates. Further, our joint solution allows users to visualize their supply chain data, monitor suppliers, and easily report the progress of ESG initiatives to all stakeholders.”
The demand for sustainability within supply chains is only growing. In this year alone, more than 40% of U.S. respondents say they are now evaluating their supply chain to improve resistance to future disruption.
“Our clients have a unique opportunity to turn supply chain optimization into a competitive advantage,” said Tim Harvie, TrackX CEO. “TrackX already automates supply chain execution and analytics for many leading brands and retailers. Tight integration with Topl’s blockchain will now provide the ‘proof’ to all supply chain stakeholders that certain events have occurred. In partnership with Topl, our enterprise customers will have the tracing, tracking, visibility and accountability they need to meet their digital supply chain and ESG initiatives.”