Target announced a series of new initiatives after a strong holiday season. The company reported a 29 percent jump in online sales and that it has started to offer free two-day shipping to customers who spend a minimum of $35. Unlike amazon, Target won't require a subscription for its delivery service.
Nearly 50 percent of Target's online orders were filled in store, making it significantly cheaper to deliver products than it would be to have a fulfillment center.
Target has bought companies like Shipt and Grand Junction to help speed up the rollout of same-day deliveries for a flat fee. The company has already said to be raising its starting wage to $12 an hour by spring, but will also aim to raise the wage to $15 an hour by 2020. The company also plans on remodeling up 300 locations this year to help keep their momentum going.
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