Softeon Implements an Integrated Supply Chain Solution for Beverage Distribution

The supply chain solution is comprised of warehouse management, route accounting system and mobile solutions

Reston, Va.August 10, 2015Softeon, an industry provider of supply chain execution software and an Anheuser-Busch InBev-certified independent software vendor (ISV), announced the selection of its integrated supply chain solution suite, comprised of warehouse management, route accounting system, and mobile solutions for sales and direct store delivery modules, by Hensley Beverage Company.


Tony Keffer
, vice president of operations, Hensley Beverage Company, said, "A warehouse management system (WMS) coupled with operational process improvements was identified as one of our biggest opportunities for productivity improvement. We reached out to several distributor sites on best practices during our WMS selection process. We came away very impressed with the productivity improvements the Softeon system was helping these businesses deliver on a daily basis, including wholesaler operations comparable with our size and scale. We wanted improved inventory control and reporting, warehouse mapping, integration to suppliers' shipping and invoicing system, voice pick and real-time performance metrics."

The system provides real-time visibility across the entire supply chain, over the web and through performance dashboards. "The system is very powerful, easily configurable and rapidly deployable, and is consistently providing quick gains across the board, thus making it a hallmark solution for beverage distribution," said Gana Govind, president of Softeon.  

Omar Perez, a controller at Hensley Beverage Company, stated, "We have found the Softeon route accounting system allows for very detailed configuration changes to be made and delivered quickly using a rules-based approach. It provides us with a seamless platform approach for all enterprise functions—transactions flowing from the decision support database (DSD) and the WMS to fulfill order-to-cash, purchase-to-pay, inventory, sales, general ledger and business analytics functions.”

Ado Albegovic, the director of information technology (IT), Hensley Beverage Company, said, “From an IT/IS standpoint, we can now deliver data and end-to-end functionality off a cloud-based platform, which would provide high availability with a lower infrastructure investment."

Softeon recently achieved Anheuser-Busch InBev ALLCONNECT ISV status, thus offering complete end-to-end enterprise solutions for its wholesaler network, and created a dedicated center of excellence to handle the solution deployment and support.

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