Optilogic launched DataStar, a cloud-native data transformation platform that transforms how supply chain teams work with data.
"DataStar represents a fundamental shift in how enterprises approach supply chain decisions," says Don Hicks, CEO of Optilogic. "We've removed the data bottleneck that's plagued supply chains for decades. When AI handles the 80% of work that's tedious but necessary, supply chain leaders can finally focus their scarce talent on strategic questions that drive business value. This isn't about replacing human judgment; it's about amplifying it.”
Key takeaways:
· DataStar transforms supply chain teams from reactive firefighters into proactive strategists. With AI-powered workflows reducing scenario refreshes from weeks to hours, teams run dozens of what-if analyses where they previously managed only a handful. Organizations shift from annual planning exercises to continuous decision-making capability, where prepared playbooks activate the moment disruptions occur.
· Unlike generic ETL tools, DataStar is purpose-built for supply chain with a composable, AI-native approach. AI instantly generates complex transformations from natural language prompts, while AI agents autonomously handle data cleansing, model building, and output analysis. Visual canvas workflows and Python/SQL integration give teams full control. Organizations author workflows once, deploy them as apps for business users, and orchestrate end-to-end processes—amplifying human judgment where it matters most.
