Consumers Concerned Over Tariff-Driven Price Increases: Optimove Insights Survey

A strong majority (55%) of U.S. consumers are “very concerned” about tariffs, stating that price increases are already impacting their budgets, according to new survey results released by Optimove Insights. 

Key takeaways:

·        82% of respondents expressed concern about inflation, with nearly half (47%) significantly changing their spending habits. 

• Everyday essentials like groceries and gas are the top spending worry for 31% of consumers.
• Tariffs are tied with lifestyle costs, such as dining out and entertainment, as the second-highest spending concern (19%).