The Women In Trucking Association (WIT) announced the launch of its Driver Ambassador program to raise awareness of its mission, promote the career opportunities women have in trucking, celebrate their accomplishments, remove obstacles female truck drivers face and increase membership.
Kellylynn McLaughlin, training engineer for Schneider National, will be the official WIT Driver Ambassador. Debbie Sparks, vice president of WIT, will manage the program.
“Trucking is an incredibly rewarding career, and there is so much opportunity, especially for women,” says McLaughlin. “As the Women In Trucking Driver Ambassador, it is my mission to effect change in this industry in a positive way for women and for men — for every driver.”
In her role, McLaughlin will focus on spreading WIT’s message and giving visibility to the association’s efforts to bring more women into the industry by attending and speaking at non-industry tradeshows, driving schools, associations and other industry events. She will also share her stories of life on the road through a blog, provide media interviews and give rides to legislators, regulators and the media.
The next phase of the program will introduce a WIT-branded trailer, which will include a brand video promoting trucking as a viable career option for women and showcase success stories of women in the industry, in addition to other educational resources.
“This program gives a voice to the women behind the wheel and the opportunity to share their stories of how they were called to drive,” says Sparks. “Amplifying their voices will allow us to further the WIT mission and attract more women to our great industry.”