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Kana, Broadbase Software complete merger

Menlo Park, CA  June 29, 2001  Kana Communications, a provider of enterprise customer relationship management (eCRM) solutions; and Broadbase Software, a leading provider of Intelligent Customer Interaction solutions, today announced that they have completed the merger of the two companies. The new company (now named KANA), will provide eCRM solutions to Global 2000 organizations, and will be traded under the symbol KANA beginning this morning.

"With the only suite of J2EE and COM contact-center applications on the market today, KANA enables Global 2000 organizations to build scalable contact centers that provide an extremely high level of customer service consistently across all touch points," said Chuck Bay, president and CEO of KANA. "KANA makes it possible to provide extraordinary interactions and improve customer experiences while decreasing costs in the contact center and in marketing departments."

KANA's scalable J2EE and COM contact center applications enable companies to bring intelligence and automation to an organization's service and marketing organizations, enabling them to better manage customer and partner relationships that result in rapid return on investment. The combined company will make its eCRM solution available immediately to the marketplace and its 1,200 existing customers.