Tempe, AZ December 11, 2001 Agriculture portal Rooster.com crowed its last on Monday, when the e-marketplace and information source for farmers shut down due to lack of funding.
"We regret to inform you that effective today [December 10], Rooster.com will cease operations," read a message on the marketplace's homepage. "In this tough economic climate, we were unable to secure additional funding."
A group of agriculture heavy-hitters, including Cargill and Dupont, launched Rooster.com in May 2000 with a mission to provide farmers with a one-stop online shop to buy such supplies as seeds and fertilizers and to sell their crops. The site also provided farm news and information, including weather and commodity market updates.
Archer Daniels Midland and other top agribusiness players eventually signed on to support the marketplace, which claimed this week to have attracted more than 30,000 registered users by the time of its demise.
Rooster.com was based in Bloomington, Minn.