To Build an Advisory Board

Velosel taps CPG industry experts, thought leaders for business

Mountain View, CA  July 29, 2002  Velosel Corp., a provider of trading partner collaboration software for manufacturers, announced four new appointments to its Business Advisory Board. The new members bring manufacturing and retail experience in the consumer packaged goods industry and join the board to advise Velosel on its CPG-focused business strategies and product initiatives.

Velosel's new advisory board members include:
" Peter Abell  research director, Retail Industry Service, AMR Research Inc.
" Gary Breissinger  former vice president, Global Customer Business Development, The Procter & Gamble Co.
" Ralph Drayer  founder and chairman, Supply Chain Insights; and former chief logistics officer, The Procter & Gamble Company
" Steve Schuckenbrock  chief operations officer, Feld Group Consulting; and former chief information officer of PepsiCo Inc.

Glenn Abood, president and CEO of Velosel, said "Our new members bring in-depth knowledge of the CPG industry and hands-on experience with the e-business challenges facing manufacturers today. The advisory board has proven to be an invaluable asset, and we will continue to leverage the expertise of each member in guiding our efforts to meet the real-world needs of CPG manufacturers."

"Collaboration with trading partners requires much more than the distribution of compliant product catalogs. Manufacturers also need workflow and message management capabilities that can support complex selling processes typical within the consumer goods supplier organization," said Gary Breissinger, a new Velosel advisory board member who recently retired from P&G after working in the CPG industry for more than 30 years.

He added: "Velosel delivers the only solution I have seen that addresses these requirements to provide a comprehensive trading partner collaboration application for CPG manufacturers. I look forward to working with the Velosel team in their continued success."

Velosel provides trading partner collaboration software designed for manufacturers needing to efficiently collaborate with their retail customers. The company's Velosel eChannel Manager application is a suite of Web-based business software modules, including Catalog Manager, Sales Transaction Manager, and Channel Intelligence Manager. These modules are integrated on a common Business Process Automation and Connectivity platform.

Velosel also offers Velosel eChannel Manager-CPG, a solution tailored specifically for CPG manufacturers. The product combines catalog management with UCCnet message choreography management, supported by a business process automation and workflow engine. It exposes the UCCnet message set to internal sales and marketing groups within the manufacturing organization to deliver maximum business value.