Demand Planning for CPG

Demantra rolls out bevy of consumer packaged good clients

Cambridge, MA  October 22, 2002  Demand-planning specialist Demantra this week touted its recent wins in the consumer packaged goods (CPG) industry, rolling out a bevy of marquee clients.

Demantra, which services the consumer goods, industrial, food and beverage, and health and pharmaceutical industries, said its solution provides a single, consistent, demand-based plan that optimizes marketing, inventory and replenishment decisions.

The provider said its suite aims to enable the convergence of marketing and supply chain planning with the goal of making companies more demand-driven.

Land-O-Lakes, Minute Maid and Bush Brothers Beans, in addition to Standard Commercial Corporation and Interstate Batteries, have recently opted to implement Demantra's Demand Planner to help maximize their demand forecasting capabilities, according to Demantra.

The solution provider asserted that its solution helps companies by increasing inventory-turns and freeing up working capital, improving service levels and upping customer satisfaction and retention, and providing for a collaborative demand planning approach that can reduce variability in the supply chain.

Commenting on his company's new clients, Bill Seibel, CEO of Demantra, said, "The addition of these market leaders to Demantra's customer base is strong evidence that today's organizations have recognized that a demand-driven solution is the key to improving all supply chain processes."