EFI Adopts CRM Solution

Imaging solutions provider says the change is in its internal culture, marketplace

San Francisco Ñ March 7, 2003 Ñ Salesforce.com, an online customer relationship management (CRM) provider, announced that Electronics For Imaging, a provider of imaging solutions for network printing, has adopted salesforce.com Enterprise Edition as its CRM solution.

Adding direct, channel and partner sales to an original equipment manufacturer (OEM)-centric business, EFI chose salesforce.com to implement and track diversified operations. EFI said it could now view sales cycles to identify new opportunities, allocate resources and increase customer response.

The multi-year deal covers over 150 users in multiple locations.

"We didn't just implement a CRM solution Ñ we implemented a whole new approach in the marketplace and in our internal culture," said Frank Mallozzi, vice president of worldwide sales at EFI. "By allowing us to structure our sales data in any number of ways, the solution lets us assess new businesses and new ventures, and effectively pursue the most valuable opportunities."

EFI elected to roll out Enterprise Edition and completed the implementation in four weeks. The company said it has realized business benefits since its June 2002 deployment.