Frayt, Inc. announced a partnership with 21 Kroger Marketplace stores in greater Cincinnati, Northern Kentucky and Dayton, Ohio, areas to provide same-day delivery of large outdoor items, including patio dining sets, grills and mulch.
Its fleet of networked cargo vans provides same-day delivery, often within an hour of the request. Customers can request Frayt delivery by visiting frayt.app or downloading the Frayt app and signing up, similar to an on-demand Uber or DoorDash delivery service.
With retailers closed in greater Cincinnati and across the United States, Frayt is pivoting its typical business-to-business service model to provide opportunities that help connect retailers to consumers. In the case of Kroger, guests can still shop inside the store, but in many cases retailers can only provide delivery behind their closed doors.
“We created Frayt to make professional, on-demand shipping and delivery simple for businesses and cost-effective for customers,” states Lawrence McCord, CEO and co-founder of Frayt. “Even with the surge in demand, our network of 3,000 professional drivers enables us to provide quick and safe delivery.”
The newly launched partnership with Kroger is a test model. If it performs well, Frayt could expand to other markets with Kroger Marketplace stores. Frayt offers contactless delivery for customers and maintains high standards of safety including wearing gloves and masks.
“Frayt is the right partnership to help connect our customers with the items they need,” said Erin Rolfes, corporate affairs manager, Cincinnati-Dayton division, Kroger. “Their innovative response to large-item delivery is a great way for our customers to re-think their outdoor space while we’re all spending more time in our homes.”