Dec. 7, 2015—Amazon.com plans to roll out thousands of branded semi-trucks to help shuttle inventory between its facilities, an effort to take more control of its shipping processes.
The move is partly a marketing effort—the trucks will be seen by customers as they move about—as well as a move towards greater efficiency in stocking its dozens of warehouses.
While the effort is largely about managing merchandise, Amazon has been working to take more direct responsibility for what’s known as “the last mile,” the final leg of a package’s route to customers’ homes, typically the most costly.
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