Big Tree Group Launches New Online e-Commerce Platform

Afangta is a toy experience platform that provides a wide array of online ordering and product distribution functions

SHANTOU, China, July 8, 2014 /PRNewswire/ -- Big Tree Group, Inc. (OTCQB: BIGG) ("Big Tree Group"), a company that serves as a "one stop shop" for the sourcing and distribution of toys and related products, announced today that the launching of a new domestic online ecommerce platform to provide a wide variety of online services to its customers and supply chain partners.

"Afangta" is a branded toy experience platform established by Big Tree Group to provide a wide array of online ordering and product distribution functions. The site will include an information exchange for toy consumers, channel partners, and manufacturers. Through the site, domestic participants can view extensive toy catalogs, as well as a full range of specific features and services including: online trading services, bulk purchasing, third-party payment guarantee services through a business cooperation with China Union Pay, quality testing and assurance services, personalized custom product manufacturing services, reputation assessment, and a toy chain experience museum.

Xiuhuan Lin, CEO and Chairman of Big Tree Group, stated, "We are very pleased to announce the establishment of this new platform. e-Commerce is one of the most important sales channels in the modern world, and we believe online trading will become a large driver of future revenue growth. Through our Afangta platform, we believe Big Tree will attract more domestic online customers and help our company to build a strong web presence for our customers and supply chain partners."

About Big Tree Group, Inc.

Big Tree Group, Inc., headquartered in Shantou, China, a city known in the toy industry as the premier location for toy manufacturing in China, serves as a "one stop shop" for the sourcing and distribution of toys and related products. We act as an authorized agent for over 8,000 toy manufacturers in China offering in excess of 300,000 varieties of toy products including remote control toys, digital toys, sports toys, play sets, educational toys, dolls, and infant toys. We showcase these products at our two expansive showrooms in Shantou where we also facilitate orders and combine shipments to destinations across the globe. Customers can also order via our website knowing that the products we represent have undergone rigorous quality control tests at our in-house testing facility. Additionally, we market a line of proprietary construction toys known as the Big Tree Magic Puzzle which we sell on our websites as well as through domestic retail store channels. 

Safe Harbor Statement

Certain statements set forth in this press release constitute "forward-looking statements." Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate, or imply future results, performance or achievements, and may contain the word expressions of similar meaning. Such statements are not guarantees of future performance and are subject to risks and uncertainties that could cause the company's actual results and financial position to differ materially from those included within the forward-looking statements. Forward-looking statements involve risks and uncertainties, including those relating to the Company's ability to grow its business. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.

This press release is qualified in its entirety by the cautionary statements and risk factor disclosure contained in our Securities and Exchange Commission filings, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2012.

SOURCE Big Tree Group, Inc.