Staples Advantage Website Brings E-Commerce to B-to-B

Helps enterprise, small- and medium-sized business customers consolidate suppliers and achieve savings

Framingham, MA—Jan. 4, 2012—Staples Advantage, the business-to-business division of Staples, Inc., has launched its new e-commerce site to enable enterprise, small- and medium-sized businesses to consolidate suppliers and achieve savings. Through the new business-to-business site, customers have a faster and more intuitive e-commerce experience with access to the industry’s most comprehensive source of office solutions. The site offers numerous tools and reports designed to help organizations manage best-in-class procurement programs for a complete business solution.

“Businesses are asking for a partner that makes it easy for them to purchase the everyday supplies and strategic services they need to run their business cost effectively,” said Laura Brooks, vice president of business-to-business e-commerce for Staples.  “We’re driven by the voice of our customers and use it to create innovative solutions that deliver satisfaction. The new site offers customers the ease of a consumer site with the power of a complete procurement program that provides sophisticated solutions for companies of 20 employees to Fortune 1,000 enterprise businesses.”

According to a commissioned study conducted by Forrester Research on behalf of Staples, “Businesses must focus on understanding the customers as never before. They must serve the customer within and across an increasingly diverse set of touch-points in a relevant, precise manner in order to simply meet their new expectations. Technology becomes an enabler of business agility and innovation.”

To help make it easy for customers to find everything they need for their business, the new business-to-business e-commerce site offers the following features, and more: 

  • Faster and easier search navigation with intuitive product categorization to find products in as little as one or two clicks.
  • Alternative product recommendations designed to support customers’ internal programs such as sustainability and supplier diversity.
  • Faster access to previous orders and frequently purchased items on the home page for quick re-order.
  • Enhanced site customization for individual customers with company logos, employee messages and contracted product assortment and pricing.

For more information, visit