German Hypermarket Chain selects Aldata for Retail Space Optimization

Real,- planning space, category planning across 320 hypermarkets

Atlanta, Ga.—Sept. 1, 2011—Hypermarket chain real,- will use Aldata’s Space Optimization suite to automate planogram production and to optimize assortments at the store-level enabling the retailer to enhance performance and strengthen customer loyalty across its operations in Germany.


With Aldata, real,- will be able to optimize space and category planning across its stores, which range from 4,000 - 15,000 square meters, as well as generate individual plans at the shelf an product levels for every single store. Consequently, costs can be reduced and losses can be prevented. In addition, product availability for the customer will be improved because of store specific days of supply.

“After evaluating the available IT solutions, Aldata was the right choice for us,” said Dirk Hornbostel, responsible for Procurement & Merchandising solutions at real,- Group. “We are confident that with Aldata´s expertise in retail we have found a good partner.”

real,- will use Aldata’s Space Optimization suite to automate planogram production, enabling consistent and accurate execution of category plans and new product launches across all stores. This will help real,- to strengthen its customer orientation in Germany thereby enabling every shopper to find exactly what they require and what meets their personal needs when they visit a real,- hypermarket.

“Using Aldata’s Space Optimization solutions we will be able to create store specific shelf and space plans,” stated Antje Wuensche, responsible for goods analysis and shelf management at real,- Germany. “This will enable us to guarantee even higher inventory availability than we already have today."

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