To run a global logistics operation successfully, companies must be prepared to navigate a maze of market-specific complexities. Beyond obvious issues like translating language and converting currency, many nations present unique— and more often than not, unpredictable—logistics challenges. As a result, a shipping process that excels in one market can easily fail in another.
Since each market has its own complexities, a one-size-fits-all logistics approach simply won’t work, and companies entering new markets with outdated business practices and technologies will inevitably fall short.
