rePurpose Global launched the Packaging Simulator, what is dubbed to be a first-of-its-kind tool that gives consumer brands real-time impact modeling across every packaging decision.
“California’s SB 54 is the most significant packaging regulation the U.S. consumer industry has faced this century, and most brands are still trying to navigate it with tools that weren’t built for it. The Packaging Simulator changes that. For the first time, brands can see the real impact, risk, and ROI of their packaging decisions before they make them — across every pathway, every SKU, and every deadline on the horizon. This isn’t just about August 1. Source reduction reports will be an annual requirement through 2032, in order to measure year-over-year progress, and we built this tool to grow with that reality,” says Manika Doshi, CEO of rePurpose Global.
Key takeaways:
· With California’s Individual Source Reduction Plan’s Aug. 1 deadline approaching, brands selling packaged products in California are under pressure to model, document, and submit defensible plans across five approved source reduction pathways: material switching, lightweighting, PCR content, elimination, and reuse/refill.
· With the Packaging Simulator, brands can submit their 2023 baseline data, enter the packaging changes they’re considering, and instantly project the impact on EPR fees, California recyclability, material footprint, PCR weight, and plastic components, all in one platform.
