Planning for the Cold Season

Cough drop company plugs into Web-based weather-impact system to help forecast demand

Wayne, PA  September 12, 2002  Pfizer division Adams has signed an agreement to access an Internet-based weather-impact system from Planalytics to help forecast the upcoming cold and cough season and plan demand for the company's cough drops.

Headquartered in Parsippany, N.J., Adams is one of the world's largest producers of confectionery products, with 2001 sales of about $1.9 billion. In addition to its various candy and breath freshener products, the company also sells Halls cough drops.

Adams will access Planalytics' Impact LR, a Web-based application that measures the specific effects of future weather on consumer demand by product, location and time. Adams will use the system to help forecast the cold season for its Halls drops.

"We have teamed up with Planalytics to better understand how consumers react to weather conditions," said Bob Wilbur, manager of forecasting at Adams, "and we plan to factor that new knowledge into our plans for the upcoming season."

Planalytics says that Impact LR provides retailers and manufacturers with knowledge of how weather has and will influence their business up to one year in advance in order to support more effective planning and forecasting, product distribution and allocation, and advertising and promotion timing.