Dec. 4, 2015—Slice Intelligence, which gathers e-commerce data from receipts linked to its Slice package-tracking app, tells TechCrunch that Amazon dominated online Black Friday sales, accounting for 35.7 percent in e-commerce spending on November 27. A distant second, Best Buy brought in 8.23 percent of total online revenue, followed by Macy’s at 3.38 percent, Wal-Mart at 3.35 percent and Nordstrom at 3.11 percent.
It’s hard to say whether these impressive Amazon numbers are skewing high because Slice’s users are more active online shoppers, but Amazon did post a release touting its own success. While the e-commerce giant is mum on actual sales numbers, it said that it had a record year for Amazon-branded products.
Slice also estimated that online Black Friday sales rose 7 percent, and that the preceding days saw a 14 percent uptick, due to sales starting early. The data showed that home furnishings site Wayfair saw the greatest rise in Black Friday spending, up 315 percent year over year.
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