Better Control over Digital Promotions

Inmar and NCR partner on an integrated solution that makes it easier to rapidly deploy digital coupons

Winston-Salem, N.C.Oct. 30, 2013Inmar announced that it entered into a strategic relationship with NCR Corporation, a global provider of consumer transaction technologies, that gives retailers increased control over their digital promotions and helps them capitalize on the growing demand for digitally delivered offers. Through this relationship, retailers using NCR marketing software and point-of-sale (POS) solutions can now instantly “turn on” digital promotions and seamlessly integrate them into their marketing efforts.      

This new offering integrates Inmar's cloud-based digital coupon solutions with NCR’s marketing and POS applications, enabling retailers to quickly and easily implement digital coupon campaigns and provide paperless coupons to their customers via multiple consumer touch points. The solution accommodates the needs of the entire digital coupon value chain from the manufacturer and retailer to the end consumer—facilitating offer distribution, acquisition, redemption and settlement.

Redemption of paperless, digital coupons continues to grow exponentially, with Inmar reporting a 234 percent increase in redemption volume in the first half of 2013 vs. the same period last year. In just the first six months of 2013, Inmar settled, and observed the settlement of, more paperless digital coupons (28.5 million) than in all of 2012 (27.5 million).

“We are seeing increased demand from retailers to use detailed analytics to target preferred customers with offers that optimize the retailer’s marketing spend across all channels to increase profits,” said Scott Kingsfield, senior vice president and general manager, NCR Retail. “Through this relationship with Inmar, retailers now have a comprehensive view of their customer to more effectively execute and capitalize on end-to-end marketing initiatives.”

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