Daniel Corsten Joins Profitect Board of Advisors

Business professor to add retail operations and supply chain management insights to software provider

Waltham, Mass.Feb. 28, 2013Daniel Corsten, a professor of business at IE Business School in Madrid, Spain, now serves on Profitect’s Board of Advisors. With his expertise in retail operations and supply chain management, and understanding of the software and retail industry, Corsten provides a combination of skills and knowledge that align perfectly with the Profitect solution.

“In my research and consulting, I have found that a perfect supply chain requires collaboration and trust but also rigorous analytical methods,” said Corsten. “Profitect’s Profit Amplification solution can help bring these magic ingredients together. In my many years of working with supply chain management and retail software companies, I have not seen a more efficient and effective predictive technology that is able to utilize patterns to ‘wring out’ all possible value from every segment of a retailer’s supply chain the way that Profit Amplification can.”

A founding academic of the Efficient Consumer Response initiative, Corsten researched and consulted for retail and consumer goods organizations such as Procter & Gamble, Unilever, Metro Group and Sainsbury’s to help them lower costs, understand shoppers, reduce out-of-stock and create overall sustainable supply chains.

“The Profitect Board of Advisors is very engaged in the strategy and direction of our company, and we are honored to have Daniel join our board,” said Guy Yehiav, Chief Executive Officer, Profitect. “As a professor at one of the most prestigious international business schools in the world and someone who enjoys working within the retail supply chain industry to develop solutions, the Profitect team looks forward to learning from Daniel’s vast experience in creating sustainable, efficient supply chains. We plan to utilize his insights to guide our roadmap to continued success.”

Corsten also taught and researched at St. Gallen in Switzerland, London Business School and the Wharton School at the University of Pennsylvania in the U.S. Prior to his academic career, he worked for Bayer Leverkusen and AGFA in Germany and the U.S. Corsten’s corporate experience includes supply chain management, marketing and finance. He also worked in the automotive and retail software industries.

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