eAgency Debuts SFA for Mobile Users of CRM Solution

Adds sales force automation tools to customer relationship management offering to accommodate road warriors

Adds sales force automation tools to customer relationship management offering to accommodate road warriors

Newport Beach — July 20, 2005 — Customer relationship management (CRM) specialist eAgency Systems has debuted a Sales Force Automation (SFA) expansion of its flagship Nice Office Universal Edition, with the latest version of the CRM solution offering an array of Web and wireless SFA features targeted at mobile sales professionals.

Based in Newport Beach, Calif., eAgency is a provider of "on-demand" customer relationship management solutions for the small to midsize office/home office market.

Existing capabilities of Nice Office targeted at mobile users include over-the-air wireless synchronization of sales and customer data, as well as e-mail, calendar and contacts. With the new version, users can now receive leads along with all their data, including previous activities and sales.

The integration of Nice Office Web with the BlackBerry Wireless Handheld from Research in Motion will allow users to automatically record key events such as appointments, calls, letters, e-mails and other activities directly into the CRM system.

In addition, the Nice Office Web and wireless journaling process is intended to allow organizations to improve the data on activity reporting while eliminating the need to complete weekly activity reports. The ability to reduce the inaccuracies and delays in the weekly reporting process saves time spent on non-selling tasks, so users have more time to focus on new sales opportunities, eAgency said.

The new features retain the ability to be used by employee and non-employee groups without the need for corporate infrastructure or third party integration. Other new SFA features of Nice Office include the Sales Funnel, Mail Merge, Custom Contact and Sales Fields, Full Contact View, Maps and Directions. Each of these capabilities mirrors the Web features to the wireless device so that mobile professionals can utilize the same work processes in the field or in the office, according to the solution provider.

"Combining the new and existing features helps mobile professionals dramatically boost productivity and easily manage their activity reporting," said Chuck Cronin, chief marketing officer of eAgency Systems. "It's a full suite of applications that address the real needs of these mobile professionals in a powerful and cost-effective way."

The Nice Office product works various J2ME BlackBerry devices from RIM, including those devices that operate on the Verizon, Nextel, Sprint, Cingular and T-Mobile networks, along with the most recent generation of BlueTooth-enabled devices.

Additional Articles of Interest

— For an in-depth look at how Nortel Networks is increasing the effectiveness of its lead management program, see the SDCExec.com article "Closing the Sales Loop at Nortel Networks."

— For an in-depth look at how supplier diversity and supply chain enablement initiatives are coexisting within the enterprise today, see the article "Supplier Diversity and e-Procurement: Why Your Initiatives Are Not At Odds" in the August 2001 issue of iSource Business (now Supply & Demand Chain Executive).

— How are outsourcing and supply chain tasks such as purchasing and inventory management tied to "network-centric operations?" What is a network-centric operation? Read the SDCExec.com article "The Future of Supply Chain Management: Network-centric Operations and the Supply Chain" to find out.