Akibia Consulting, Onyx Software Partner on CRM

Providers align to deliver customer relationship management to vertical markets

Providers align to deliver customer relationship management to vertical markets

Westborough, MA, and Bellevue, WA — July 21, 2004 — Customer strategy and solutions consultancy Akibia Consulting and Onyx Software Corp., a customer relationship management (CRM) provider, said they have allied to deliver end-to-end CRM solutions to a variety of vertical markets, including financial services, technology, life sciences and manufacturing.

The combined Onyx-Akibia offering will use Akibia's Multishore business model, which includes both local experts that are familiar with the business processes, organizational impact and cultural nuances, and offshore technology professionals located in Chennai, India.

Additionally, Onyx said it will contribute its vertical solution expertise to drive more customized solutions to the markets that Akibia serves.

Ben Kiker, senior vice president and chief marketing officer of Onyx Software, said that for over a decade his company has focused on what motivates its customers, and then has included that into its technology. "Akibia's expertise in helping organizations implement customer programs that deliver business benefits is a great compliment to Onyx, and we look forward to working with them," he added.

"The Akibia-Onyx partnership underscores the increasing value enterprises are placing on customer management initiatives," said Matthew Johnson, vice president and chief strategy officer, Akibia Consulting. "Together, we can ensure that today's businesses meet their customer management program growth, efficiency and value objectives."