Stan MartinStan Martin is CEO of Adroit Consulting.From the AuthorConsultingTrends in the Demand ChainIncreased opportunities for customer interaction create new operational challenges for Sales, Marketing and Service the Demand Chain. Organizations aiming for the same efficiency they previously achieved in the supply chain must look beyond technology to the true foundation of creating and managing demand: knowing the customer, and making operational choices and adjustments that balance the needs of the customer and the businessPage 1 of 1