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Online shopping is a trend that has seen substantial growth over the years. Since 2014, the number of digital buyers worldwide has increased by 800 million. With the global logistics industry moving toward equilibrium after the COVID-19 pandemic, this trend is only expected to increase. With the rise of online shopping comes an opportunity for e-commerce brands large and small to capitalize on a global market by engaging in international shipping.
If your products are not resonating with domestic consumers, that doesn’t mean international buyers won’t be interested. There are more shoppers in the world than in any single market. Of all visitors to an e-commerce site, global visitors are expected to surpass domestic by the end of 2022. This is partly because of foreign interest in certain products. For example, in 2020, Brazil, Italy, and Spain saw the largest uptick in U.S. based shipments, suggesting that these countries continue to develop a taste for products originating in the United States. Additionally, Europe and Australia continue to be the largest importer of U.S. goods.
The rise of international movies, television, and influencers has also meant that consumers are exposed to international brands daily and are becoming more accustomed to buying items from different countries. Any online retailer that does not tap into the international market will miss out on substantial returns.