TCF Banks on Real-Time Customer Analytics

Midwest bank turns to data integration, business intelligence software to improve marketing, customer service

Redwood City, CA — March 24, 2003 — TCF Financial Corporation, a Midwest bank, has implemented data integration and business intelligence software from solution provider Informatica in a bid to improve its marketing and customer service while cutting costs.

Wayzata, Minn.-based TCF, is a financial holding company with $12 billion in assets and 400 branches in Minnesota, Illinois, Michigan, Wisconsin, Colorado and Indiana.

The company deployed Informatica's PowerCenter data integration platform and PowerAnalyzer business intelligence software. TCF uses Informatica software to drive cross- and up-selling programs by integrating and delivering information to loan officers and marketing personnel across its branches.

The software ranks accounts in real time according to purchasing propensity. The process begins immediately after an account is opened at any TCF branch and continues throughout the lifecycle of the account. Armed with this information, TCF relies on the solution's analytics dashboards to provide key performance indicators to track the effectiveness of their marketing campaigns.

"Our deployment of Informatica PowerCenter and PowerAnalyzer further advances our mission of becoming a one-stop shop for all our customers' financial-services needs," said Ted Ledman, director of information services at TCF. "Informatica helps us provide our marketing staffs with a complete and up-to-the-minute view of each customer so that we can provide the right services at the right time, to the right people."

Ledman added that the bank selected PowerAnalyzer over traditional business intelligence tools because of the solution's ease of use for end users thanks to its built-in dashboards, as well as its tight integration with PowerCenter, easy administration and maintenance, and the capability for broad deployment to a large number of users with an Internet-centric architecture.

Informatica says its solutions have enabled TCF to realize higher conversion rates on campaigns and improve customer service while reducing information technology training and maintenance costs.

"Analytics dashboards help companies like TCF to leverage critical customer information in real time to become increasingly customer centric, generate revenue and gain market share from much larger rivals — a critical success factor in the financial services industry," asserted Sanjay Poonen, vice president of worldwide marketing at Informatica.