The COVID-19 pandemic caught companies and industries off guard, as they experienced dramatic and sudden changes in demand and revenue.
One of the most visible impacts of the pandemic has been the strain on the global supply chain. This was further exacerbated by manufacturers, distributors and those selling “non-essential” goods being forced to temporarily close, with government-enforced lockdowns and social distancing regulations causing supply chain disruption and/or a collapse in demand.
As lockdown measures have begun to ease around the world, the shock of COVID-19 is still far from over. The next phase has just as many challenges as the first, with businesses entering an era that requires new strategies to ensure survival and a return to growth.
B2B deals have always had an important role to play in aligning distributors and suppliers around mutually shared objectives, to oil the wheels of making business happen and ultimately to better serve customers.
When the pandemic started, Enable surveyed several customers about the importance of re-forecasting sales and purchases and re-negotiating rebates deals appropriately to make sure they remain linked to reality.
The impact of COVID-19 on B2B rebate deals report looks at current and future impacts of the pandemic, with a focus on how sales, purchasing and finance teams manage their rebates and other forms of B2B deals pre- and post-COVID-19.