New Head of Product Lifecycle Strategies Research

IDC Manufacturing Insights hires Bruce Jenkins to focus on best practices for creating highly engineered manufactured products

Framingham, Mass.May 16, 2014IDC Manufacturing Insights announced the appointment of industry veteran Bruce Jenkins to program manager of the product lifecycle strategies group. In this new role, Jenkins is focusing on best practices for creating highly engineered manufactured products using the latest digital technologies.  With more than 25 years of experience, Jenkins touts a successful track record of providing information technology (IT) advisory services specifically focused on product lifecycle management (PLM), and worked with top technology decision-makers in the automotive, aerospace, and high-tech electronics industry, among others. 

Throughout his career, Jenkins served in top positions at industry analyst firms, including Spar Point Research and Daratech, and most recently, was the founder and principal analyst at Ora Research, provider of market intelligence and advisory services focused on maximizing the business value of PLM for the 21st-century manufacturing enterprise. Jenkins has an in-depth knowledge of the application of PLM software in automotive, aerospace, high-tech electronics, off-highway equipment, industrial machinery and other manufacturing industries, and boasts a lengthy library of published research to support the advancement of PLM technologies and innovation.

“Bruce’s unparalleled depth of experience in the PLM market will help extend our coverage of this industry and enhance our current offering to better serve the evolving needs of the industry,” said Bob Parker, group vice president, IDC Manufacturing Insights. “We look forward to collaborating on relevant and timely research to help aid manufacturers in making critical PLM technology decisions.”