Optimum Retailing unveils its RFID technology capabilities. This advancement empowers retailers to seamlessly monitor their in-store product displays and maintain compliance with approved planograms. Utilizing RFID, retailers can effectively align their in-store displays with planograms in real-time, ensuring better in-store execution of planograms through advanced, cost-effective technology.
"This application of RFID technology completely revolutionizes how retailers manage their stores," says Sam Vise, CEO and co-founder of Optimum Retailing. "At Optimum Retailing, we are committed to boosting our clients' retail operations, enriching the shopping experience for customers, and driving profitability. By incorporating RFID technology into our existing solutions, we offer retailers a seamless way to physically monitor what is on their shelves in real-time. This passive monitoring of products in-store ensures they are always in line with the latest planogram, thereby enhancing the overall store experience."
Key Takeaways:
Beyond just planning what products should be put on a given display, Optimum Retailing's integration with RFID and AI technologies enhances customer experiences and improves retail efficiencies. The system provides unique store insights, offering feedback on display items, shopping cart contents and conversion times.
- The simplicity and cost-effectiveness of RFID technology transforms traditional brick-and-mortar stores into dynamic environments where shopping behaviors and product movements are continuously monitored and analyzed, creating an engaging and responsive retail setting.
