Blue Ridge announced that the company is partnering with ReSight to collect, clean and aggregate sell-through data for manufacturing companies at distribution and retail levels.
“Manufacturing companies have forecasting and planning production challenges because of the limited availability or reliability of consumer, retail and distribution data,” said Jeff Jenkins, chief revenue officer, Blue Ridge. “Inaccurate forecasts, manual planning and spreadsheets tend to bring unnecessary risk, cost and inefficiency to the process. ReSight and Blue Ridge have created a solution to offer manufacturers better forecast accuracy, efficient planning processes, supply chain visibility and control.”
ReSight’s fully managed data collection platform integrates with Blue Ridge’s Supply Chain Planning and Sales and Operations Planning (S&OP). This integration provides manufacturers with a number of features, including retail and distribution sell-through data collection; precise demand forecasting by item, customer and channel; demand planning collaboration; consensus planning and market trend analysis.
“Our combined solutions give companies accurate forecasting, clean distribution and consumer-level demand signals,” said Jeremiah Cooper, chief executive officer at CoopDIGITy. “The integrated platforms facilitate the entire demand planning process.”