While many organizations are investing in technology and process improvements, significant opportunities remain to strengthen decision-making, integration, and operational agility, according to The New Strategic Logistics Service Provider: What Winning Freight Forwarding and Customs Brokerage Leaders are Doing Differently, presented by Magaya and Adelante SCM.
"The most successful logistics service providers are no longer competing solely on execution," says Gary Nemmers, CEO of Magaya. "They're helping customers make better decisions in an increasingly complex environment. The organizations pulling ahead are combining technology, expertise, and visibility to become trusted advisors, not just service providers."
“Moving freight efficiently will always matter. That’s the price of admission,” says Adrian Gonzalez, president of Adelante SCM. “What separates leaders today is their ability to provide visibility, insight, and foresight that help customers understand what’s happening, anticipate what might happen next, and determine the best course of action. That’s where true strategic value is being created.”
Key takeaways:
- Two-thirds of freight forwarders and customs brokers say uncertainty is higher today than it was three years ago.
- Only 13% rate their organizations as excellent at data-driven operational decision-making.
- Just 11% describe their organizations as highly integrated across customers, carriers, partners, and regulatory systems.
- Only 2% report having adopted AI across their entire operation, compared to 17% with no plans at all to incorporate AI into their operation.
- Working with AI and automation tools ranks as the most important workforce skill for the next 2-3 years.
