Product Support Services Expands Leadership Team

Service supply chain expert Michael Schuler will serve as PSSI’s executive vice president of sales and marketing

Coppell, Texas (Jan. 4, 2012) – Product Support Services, Inc. (PSSI), a specialized provider of service supply chain and reverse logistics solutions for the electronics industry, today announced the company has hired Michael Schuler as executive vice president of sales and marketing.

Schuler brings more than 30 years of aftermarket services experience to his position at PSSI, where he will oversee sales and marketing operations, enhance service program development and provide strategic direction for PSSI’s future business growth.  

According to PSSI President and COO Bill Biancaniello, Schuler’s successful and substantial background in service supply chain management, as well as a strong track record of introducing innovative product returns, lifecycle management and asset recovery programs, will enhance PSSI’s ability to develop and deliver innovative solutions for its customers.

“Mike has played a major role in the history of the aftermarket services industry. Working with leading PC companies including Apple, Compaq and Dell, he established some of the computer industry’s first national trade-in and value-recovery programs,” said Biancaniello. “We’re confident that his expertise will rapidly advance PSSI’s mission to bring PSSI’s financial and operational benefits to the broader electronics market.”

Prior to joining PSSI, Schuler served as the president of Micro Product Distributors, Inc., one of the largest suppliers of service parts to the personal computer (PC) industry. His experience includes 18 years in service parts supply management, reverse logistics, product audit, repair, remanufacturing and value recovery, as well as 13 years in the rental/lease and product remarketing space.

Schuler is an active member of CompTIA, a nonprofit trade association advancing the global interests of information technology (IT) professionals and companies. He has served on the executive council of its IT Services Section since 2004 and is slated to become vice chairman in 2012. The organization formally recognized Schuler for his service with its prestigious Industry Award in 2008.

A recognized expert and speaker on aftermarket service strategies, Schuler will represent PSSI at the upcoming Warranty Chain Management Conference in Orlando, Fla., March 6- 8, 2012.