When it comes to building a B2B site, technology glitches can prove to be one of the most harrowing experiences. Most IT departments do not have the good fortune to possess a readily available library to help them solve all those problems. But that is beginning to change as Microsoft and ibooks.com team up to make Microsoft Press books available online.
"Microsoft Press books are among the most requested reference books by more than 30,000 ibooks.com users, said Kim Harrington, director for Content Acquisition for ibooks.com.
Now the techie department will have quick access to information on any Microsoft product online. They can search full texts simultaneously across the entire bookstore to quickly find specific information. The sneak-previewing technology lets them open e-reference books and preview pages before purchase in order to make a more informed buying decision.
ibooks.com also allows a reader store any number of books on a personal digital bookshelf and instantly access them over the Internet.
Although Microsoft Press is geared toward technology, they do offer a smattering of books in other categories such as business and operating platforms.
"We're excited to work with ibooks.com to extend the reach of our traditional print content beyond the constraints of physical products," said Stephen Guty, director of Business Development and Planning for the eLearning Products Group at Microsoft Press. "Our goal is to make our content available anywhere a customer might want it, in any form in which they might wish to buy it.
ibooks.com plans to convert more than 250 Microsoft Press publications and make them available on ibooks.com as well as affiliate sites.